google certificated analyst
date: 2021-04-10 excerpt: googleが定義するところのアナリストについて
googleが定義するところのアナリストについて
data
とは?words
事実のコレクション
A
Action-oriented question
- A question whose answers lead to change
Algorithm
- A process or set of rules followed for a specific task
Analytics skills
- The qualities and characteristics associated with solving problems using facts
curiosity
understanding context
technical mindset
data design
data strategy
- The qualities and characteristics associated with solving problems using facts
Analytical thinking
- The process of identifying and defining a problem, then solving it by using data in an organized, step-by-step manner
Attribute
- A characteristic or quality of data used to label a column in a table
A technical mindset
- The analytical skill that involves breaking processes down into smaller steps and working with them in an orderly, logical way
Analytical thinking
- Analytical thinking involves identifying and defining a problem, then solving it by using data in an organized, step-by-step manner.
Analyze phase of the data life cycle
- 最後のエンドポイントのこと、preprocessing等は含まない
B
Big data
- Large, complex datasets typically involving long periods of time, which enable data analysts to address far-reaching business problems
Business task
- The question or problem data analysis answers for a business
C
Context
- The condition in which something exists or happens
Correlation
- Correlation involves being able to identify a relationship between two or more pieces of data. A correlation is like a relationship.
Continuous data
- Data that is measured and can have almost any numeric value
D
Dashboard
- A tool that monitors live, incoming data
Data design
- Analytical skills that involve how you organize information
Data-driven decision-making
- The process of using facts to guide business strategy
Data strategy
- The analytical skill that involves managing the processes and tools used in data analysis
- これには人の側面を含む
Data analyst
- someone who collects, transforms, and organizes data in order to drive informed decision-making
Data science
- a field of study that uses raw data to create new ways of modeling and understanding the unknown
Data visualization
- The graphical representation of data
Data ecosystem
- The various elements that interact with one another in order to produce, manage, store, organize, analyze, and share data
F
Fairness
- A quality of data analysis that does not create or reinforce bias
G
Gap analysis
- あるべき姿と現状の姿を分析すること
- 結論を導き出し、予測を行い、情報に基づいた意思決定を推進するためのデータの収集、変換、および編成
- A method for examining and evaluating the current state of a process in order to identify opportunities for improvement in the future
M
Metric
- A single, quantifiable type of data that is used for measurement
Metric goal
- A measurable goal set by a company and evaluated using metrics
Measurable question
- A question whose answers can be quantified and assessed
O
Observation
- The attributes that describe a piece of data contained in a row of a table
Ordinal data
- Qualitative data with a set order or scale
Ownership
- The aspect of data ethics that presumes individuals own the raw data they provide and have primary control over its usage, processing, and sharing
P
Problem domain
- The area of analysis that encompasses every activity affecting or affected by a problem
Problem types
- The various problems that data analysts encounter, including categorizing things, discovering connections, finding patterns, identifying themes, making predictions, and spotting something unusual
Q
Query language
- A computer programming language used to communicate with a database
R
Root cause
- The reason why a problem occurs
S
Stakeholders
- People who invest time and resources into a project and are interested in its outcome
Scope of work (SOW)
- An agreed-upon outline of the tasks to be performed during a project
SMART methodology
- A tool for determining a question’s effectiveness based on whether it is specific, measurable, action-oriented, relevant, and time-bound
T
Technical mindset
- The ability to break things down into smaller steps or pieces and work with them in an orderly and logical way
U
Understanding context
- The analytical skill that has to do with how you group things into categories
miscellaneous
- 人の分析
- 協力者を募ること
- 主題の専門家
- ドメイン知識ホルダーのこと(ビジネス担当者のイメージ)
- 重要な6つのこと
ask
-> 何をしたいのかヒアリングし、プロジェクトのゴールを明らかにするprepare
-> データの生成、収集、保存、およびデータ管理process
-> データクリーニング/データ整合性analyze
-> 発見とドキュメント化を行う(データの探索、視覚化、分析)share
-> 結果をコミュニケーションするact
-> アクションの実装を行う
- 本能のバイアス
- 本能に基づいて何かを決めるとき(そうせざる得ないとき)間違いを導くことがある
- 本能を抑制する手段として、ドメイン知識を得ることで解決することができる
data
+business knowledge
->solve
- 正しい本能を
gut instinct
と呼ぶ
データ分析のプロセス
- Data life cycle
- Plan
- Capture
- Manage
- Analyze
- Archive
- Destroy
- Data Analysis Process
- Ask
- Prepare
- Process
- Analyze
- Share
- Act
take action with data
- Ask
- Define the problem you’re trying to solve
- Make sure you fully understand the stakeholder’s expectations
- Focus on the actual problem and avoid any distractions
- Collaborate with stakeholders and keep an open line of communication
- Take a step back and see the whole situation in context
- Prepare
- What metrics to measure
- Locate data in your database
- Create security measures to protect that data
- Process
- Using spreadsheet functions to find incorrectly entered data
- Using SQL functions to check for extra spaces
- Removing repeated entries
- Determining if your data is biased
- Analyze
- Perform calculations
- Combine data from multiple sources
- Create tables with your results
- Share
- Make better decisions
- Make more informed decisions
- Lead to stronger outcomes
- Successfully communicate your findings
- Act
- Recognizing the current problem or situation
- Organizing available information
- Revealing gaps and opportunities
- Identifying your options