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google certificated analyst

date: 2021-04-10 excerpt: googleが定義するところのアナリストについて

tag: googleanalystanalyticscertification


googleが定義するところのアナリストについて

  • dataとは?
    • words
    • 事実のコレクション

A

  • Action-oriented question
    • A question whose answers lead to change
  • Algorithm
    • A process or set of rules followed for a specific task
  • Analytics skills
    • The qualities and characteristics associated with solving problems using facts
      • curiosity
      • understanding context
      • technical mindset
      • data design
      • data strategy
  • Analytical thinking
    • The process of identifying and defining a problem, then solving it by using data in an organized, step-by-step manner
  • Attribute
    • A characteristic or quality of data used to label a column in a table
  • A technical mindset
    • The analytical skill that involves breaking processes down into smaller steps and working with them in an orderly, logical way
  • Analytical thinking
    • Analytical thinking involves identifying and defining a problem, then solving it by using data in an organized, step-by-step manner.
  • Analyze phase of the data life cycle
    • 最後のエンドポイントのこと、preprocessing等は含まない

B

  • Big data
    • Large, complex datasets typically involving long periods of time, which enable data analysts to address far-reaching business problems
  • Business task
    • The question or problem data analysis answers for a business

C

  • Context
    • The condition in which something exists or happens
  • Correlation
    • Correlation involves being able to identify a relationship between two or more pieces of data. A correlation is like a relationship.
  • Continuous data
    • Data that is measured and can have almost any numeric value

D

  • Dashboard
    • A tool that monitors live, incoming data
  • Data design
    • Analytical skills that involve how you organize information
  • Data-driven decision-making
    • The process of using facts to guide business strategy
  • Data strategy
    • The analytical skill that involves managing the processes and tools used in data analysis
    • これには人の側面を含む
  • Data analyst
    • someone who collects, transforms, and organizes data in order to drive informed decision-making
  • Data science
    • a field of study that uses raw data to create new ways of modeling and understanding the unknown
  • Data visualization
    • The graphical representation of data
  • Data ecosystem
    • The various elements that interact with one another in order to produce, manage, store, organize, analyze, and share data

F

  • Fairness
    • A quality of data analysis that does not create or reinforce bias

G

  • Gap analysis
    • あるべき姿と現状の姿を分析すること
    • 結論を導き出し、予測を行い、情報に基づいた意思決定を推進するためのデータの収集、変換、および編成
    • A method for examining and evaluating the current state of a process in order to identify opportunities for improvement in the future

M

  • Metric
    • A single, quantifiable type of data that is used for measurement
  • Metric goal
    • A measurable goal set by a company and evaluated using metrics
  • Measurable question
    • A question whose answers can be quantified and assessed

O

  • Observation
    • The attributes that describe a piece of data contained in a row of a table
  • Ordinal data
    • Qualitative data with a set order or scale
  • Ownership
    • The aspect of data ethics that presumes individuals own the raw data they provide and have primary control over its usage, processing, and sharing

P

  • Problem domain
    • The area of analysis that encompasses every activity affecting or affected by a problem
  • Problem types
    • The various problems that data analysts encounter, including categorizing things, discovering connections, finding patterns, identifying themes, making predictions, and spotting something unusual

Q

  • Query language
    • A computer programming language used to communicate with a database

R

  • Root cause
    • The reason why a problem occurs

S

  • Stakeholders
    • People who invest time and resources into a project and are interested in its outcome
  • Scope of work (SOW)
    • An agreed-upon outline of the tasks to be performed during a project
  • SMART methodology
    • A tool for determining a question’s effectiveness based on whether it is specific, measurable, action-oriented, relevant, and time-bound

T

  • Technical mindset
    • The ability to break things down into smaller steps or pieces and work with them in an orderly and logical way

U

  • Understanding context
    • The analytical skill that has to do with how you group things into categories

miscellaneous

  • 人の分析
    • 協力者を募ること
  • 主題の専門家
    • ドメイン知識ホルダーのこと(ビジネス担当者のイメージ)
  • 重要な6つのこと
    • ask -> 何をしたいのかヒアリングし、プロジェクトのゴールを明らかにする
    • prepare -> データの生成、収集、保存、およびデータ管理
    • process -> データクリーニング/データ整合性
    • analyze -> 発見とドキュメント化を行う(データの探索、視覚化、分析)
    • share -> 結果をコミュニケーションする
    • act -> アクションの実装を行う
  • 本能のバイアス
    • 本能に基づいて何かを決めるとき(そうせざる得ないとき)間違いを導くことがある
    • 本能を抑制する手段として、ドメイン知識を得ることで解決することができる
    • data + business knowledge -> solve
    • 正しい本能をgut instinctと呼ぶ

データ分析のプロセス

  • Data life cycle
    • Plan
    • Capture
    • Manage
    • Analyze
    • Archive
    • Destroy
  • Data Analysis Process
    • Ask
    • Prepare
    • Process
    • Analyze
    • Share
    • Act

take action with data

  • Ask
    • Define the problem you’re trying to solve
    • Make sure you fully understand the stakeholder’s expectations
    • Focus on the actual problem and avoid any distractions
    • Collaborate with stakeholders and keep an open line of communication
    • Take a step back and see the whole situation in context
  • Prepare
    • What metrics to measure
    • Locate data in your database
    • Create security measures to protect that data
  • Process
    • Using spreadsheet functions to find incorrectly entered data
    • Using SQL functions to check for extra spaces
    • Removing repeated entries
    • Determining if your data is biased
  • Analyze
    • Perform calculations
    • Combine data from multiple sources
    • Create tables with your results
  • Share
    • Make better decisions
    • Make more informed decisions
    • Lead to stronger outcomes
    • Successfully communicate your findings
  • Act
    • Recognizing the current problem or situation
    • Organizing available information
    • Revealing gaps and opportunities
    • Identifying your options

Six problem types

SMART questions

魅力のあるダッシュボード

データの大小



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